Monday, January 10, 2011

The Choice Effect

The Choice Effect turns into a book on relationships but first highlights an important idea that is central to the struggle faced by many 20-somethings trying to figure out what to do with their lives. The Choice Effect is in essence The Paradox of Choice when it invades every aspect of your life. It's one of those often felt but rarely articulated ideas that anyone in the target demographic immediately recognizes. A few quotes:
It is a book about what is happening to the generation of people who have been stopped in their tracks by one of the biggest explosions of life options in recent memory.
We can get a bit dizzy, what with all the unwrapping and spinning. In fact, there’s such a thing as being over-choiced. We seem to love all these career, lifestyle, and personal options so much that we can’t bear putting any one of them down. We know that there is nothing worse than leaving something behind only to realize later that it is exactly what we want.
Remember Mr. Rogers’ Neighborhood and all those daily declarations that we were “special” for just being whoever we were?
“We don’t really know what we want, so we don’t know how to get it.” But we argue that we do know what we want . . . we want everything, and it just takes some time to fit it all into our tiny apartments.

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