Monday, July 5, 2010

Sometimes

Chris Guillebeau, dispelling myths in a post titled Free Advice (bold added):
“The customer is always right.” 
Actually, sometimes the customer is dead wrong. Sometimes you don’t want the customer, and if you go out of your way to please one of them, you’ll disappoint the others. 
“You should ask people what they want when developing a project." 
Who said that? Oh, it was me. Oops. Well, here’s the thing: sometimes this is true. I’m the first to say that it can be helpful to run your ideas by people, get feedback, etc.
Advice is usually dispensed in a black-or-white way: do this not that - or - this is what you need to do. It's especially bad in the blogosphere. And I’m guilty of it too.

Although it wasn’t the theme of Chris’ post, the message is that sometimes is usually always the answer. Although our brains that love to do the least amount of work possible want to think in black and white terms, it’s usually a shade of grey - it’s a continuum.

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