Monday, June 9, 2008

WWDC 2008 Keynote

Today Apple held the Keynote for its Worldwide Developer's Conference at Moscone West in San Francisco. Steve Jobs got on stage and said that the Keynote would be dedicated to the iPhone and that the next version of Mac OS X would be called Snow Leopard, which would be shown by Bertrand Serlet after the end of the Keynote. Scott Forstall demoed a whole load of different native iPhone apps created with the SDK. Phil Schiller introduced MobileMe which replaces .Mac and was described by Phil as "Exchange for the rest of us." It's about time because if there was one thing that needed to be ditched or needed an overhaul, it was .Mac. Steve Jobs introduced the iPhone 3G (which almost nobody was expecting) which incorporated design changes, 3G support, GPS, the 2.0 firmware and major price reductions- $199 for 8GB and $299 for 16GB in both black and white. The iPhone 3G will be available in more than 70 countries, including 22 of the biggest markets on July 11. Steve Jobs said that the introduction of the iPhone marked the beginning of a new era for phones, which is exactly right and I believe it will mark the beginning of a new era for handheld computing in general, not just phones as they're known now and will be so much more in the future. A new ad for the iPhone 3G was shown and the Keynote ended close to noon Pacific. Apple shares jumped around during the Keynote, starting off down about three or four dollars, dropping almost nine at one point during the Keynote before moving back up, back down and stabilizing around $177-180, off $6-9 on close to twice normal volume.

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