Thursday, March 6, 2008

Apple's SDK Event

Apple held its media event for the SDK today in Cupertino. The event began at 10am PST and lasted for about an hour and forty-five minutes. Steve Jobs was joined by Phil Schiller and Scott Forstall for the event. Steve took the stage at the beginning of the event and then let Phil talk about the enterprise features that Apple had referenced in the invitation. Apple has incorporated support for Microsoft Exchange into the iPhone software which should make it much more attractive to businesses and also encroaches a bit on RIM's territory. Scott Forstall then introduced the SDK. He went over the platform for the iPhone and the SDK and showed off how easy it is to use to create apps for the iPhone and iPod touch. He showed the press some very cool apps that Apple has created using the multi-touch interface and the accelerometer in the iPhone. The SDK itself is available to download today but the end-user won't see any of the apps created with it until June when version 2.0 of the iPhone's firmware is released which could correspond to a release of a 3G iPhone which could handle the over-the-air app downloads and enterprise features much better than the EDGE network. This news was a surprise to the people gathered for the event and seemed like a disappointment for many of them. Developers can pick their own price for their apps or make them free. Apple will keep 30% of the price of the app for maintaining its distribution. Steve got on stage again to say that third-party applications will be distributed through the AppStore, which is very similar to the iTunes Store on the iPhone and iPod touch. Steve then introduced John Doerr of KPCB who took the stage to announce a $100M "iFund" for development on the iPhone platform. The event finished off with a Q&A session.

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